Thinking of what luxury watches to purchase? Check on Citizen Watches. In this article, I’ll tell you why you must choose this brand.

Citizen has an impressive heritage. From the 1920s to present people from all walks of life think of Citizen when they think of watches. In 1924, the first Citizen Watch was introduced to the world. After 6 years in 1930, the company was formally launched in Japan. Since then, Citizen never failed to win the hearts of people as they continue to innovate their timepieces.

Since they love innovation, they were able to produce a lot of “firsts” in the watch market. One of which is the first shock resistant watches. Before, many would complain of having their watches broken. This resulted for people to go to the repair shops often. It was a relief when Citizen released the very first shock proof watches. Who can forget, they are also the first to produce Analog Quartz type of watches; and this type of watch transformed the world of clock since then.

Today, Citizen is continuously growing and aligning to the world’s fast pacing. They know how to tickle the hearts of many and entice them to buy their different versions. Did you know that they also responded to the world’s battle cry on energy conservation? In 1995, Citizen released their Eco Drive watch. It is a type of watch that uses solar energy instead of battery.

This Citizen watch has once again won the hearts of many. Because of its popularity, they release a limited edition in 2008 called Eco Drive Chronograph Watches. Not only that, they were also the first one to create high quality watches for the divers. This edition was offered to professional divers and has built in electronic depth sensor.

Today, the company invests on creating designer watches. Some were studded with diamonds. Some were decorated with Swarovski crystals. For the young ones, colored citizen watches are winners. From the gold plated, to black rubber, to bubble gum colored, Citizen reached out to millions.

But the best thing is no one can discount the fact that when it comes to durability, citizen watches are at the limelight. Roaming across the globe for 80 years already, Citizen is really the people’s choice. As the name implies, Citizen, which means people and for the people. Now that you know the rich heritage of this brand, will you still look further? Need I say more?

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